Next edition: 9-10.11.2012
The second edition of OPTYKA fair has just finished!
The second edition of the OPTYKA fair proved that it was the largest and most prestigious event for the optical industry in Poland, gathering professionals from both home and abroad.
One of the most modern hall of Międzynarodowe Targi Poznańskie hosted for two days of exhibition over 100 exhibitors and nearly 300 companies and brands from Poland, Czech Republic, France, Germany, Ukraine, Great Britain, Turkey and China. The fair was visited by nearly 2,000 opticians, optometrists, representatives of the scientific community and professionals in the optical industry.
 |
 |
 |
 |
Exposition of exhibitors included, among others: eyeglass frames for children and adults, eyeglass lenses, contact lenses, components and parts for spectacles, care products, aids for the visually impaired, accessories, instruments, materials and equipment: optical and optometric, furniture for showrooms and optical shops and many others.
OPTYKA Optical Fair is a joint venture of the Chamber of Polish Optician KRIO and Międzynarodowe Targi Poznańskie.
More than just an exhibition
Conferences, courses, presentations of exhibitors - all these were included in the program of accompanying events of OPTYKA 2010 fair.
Conference OPTYKA 2010
Second edition of the fair was accompanied by a Conference OPTYKA 2010. This year sessions were devoted to the latest trends in education, research and law in the optical industry. The Conference opening lecture was delivered by Prof. Willis Clem Maples from Southern College of Optometry in Memphis. This edition was also very popular in the optical circles. Subject matter of preparation for the conference was supervised by the Physics Department of Adam Mickiewicz University in Poznań and the National Chamber of Optical Crafts KRIO.
Special areas
Optical shop spick and span
A novelty and undoubtedly the highlight of Optyka 2010 was a Flagship Optical Shop.
On the surface of almost 100 m2 the organizers Mega Optic, Essilor Polonia - supplier of equipment and Międzynarodowe Targi Poznańskie, arranged a unique, professional and fully furnished and equipped optical shop - beginning from a consultation desk, sample solutions for eyeglass frames display, positions for testing refraction to, not less important, working back-up facilities. The shop was designed using the latest technology, modern design and fashionable colours and the whole area matched the expectations of potential patients.
Speakers' Corner - presentations of companies-exhibitors
Talks held in a specially prepared presentation area of the Speakers' Corner, where companies presented their business profiles, products or achievements, were immensely popular. This year the participants could watch the presentations of such companies as: Promedia, Altex, Vision&Fashion, Poschmann + Neff and Carl Zeiss.
Short-sightedness, hypermetropia, astigmatism - i.e. refraction in practice
Positions for testing refraction located during two days of the fair in Hall 7 offered the visitors practical exercises and professional advice. A partner of this event was Medical Partner company. In this space, the fair visitors could listen to a lecture on effective visual merchandising in the optical shop by Dr. Marek Borowiński and learn how to increase sales in the optical shop due to professional customer service during the presentation by Jerzy Osika from PROMEDIA.
The most valuable MTP trophies awarded!
Exhibitors of OPTYKA fair competed in the contests organized by Międzynarodowe Targi Poznańskie for valuable and prestigious prizes. Their efforts were rewarded on the first day of the fair during a special gala. Values of the products were highlighted by granting the MTP Gold Medals. From among all products proposed for this most prestigious MTP award the Jury honoured five products. The stands best prepared for realization of the corporate marketing strategies received the Acanthus Aureus statuettes.
Famous and loved - celebrities at the OPTYKA fair
Special guests of OPTYKA 2010 exhibitor Vision & Fashion were Grażyna Wolszczak and Andrzej Zieliński, ambassadors of Hera & Luna and Gentleman brands belonging to the company's portfolio.
Business talks not only at the stand
OPTYKA fair means also more casual business meetings. Business Evening on the first day of the fair, filled with a laid-back atmosphere, sounds of music and good food is a great opportunity for the fair visitors to talk not only about business. A sentimental journey with the best and most famous musicals and Safilo Group fashion show by Theatre ROMA artists added splendour to the evening.
We invite you to the next edition of OPTYKA Fair in 2012.
